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Wounded Warrior Project Clears up the air. It was a mis-comunication

November 15, 2012

http://professionaloutdoormedia.org/node/7384

If you read the article, and the email exchange about the Wounded Warrior project, you know the gun community was in an uproar for a couple days. Looks like they are trying to clear the air. I hope everyone reads this. The link above will let you read exactly what they are saying. I will continue to support WWP, Do you make your own decision.

In the past, we made our logo available to appear on wide variety of products, including guns. As an organization, we owe it to our donors and constituents to maximize the return on investment of our dollars and brand.  We are always looking at our business practices and whether we should continue with them in the future. In the case of cobranding, we’ve decided that we’re not going to offer our logo to appear on weapons anymore – whether they’re guns, knives, bows, swords, or any other type of weapon. There are still a few of the guns around for sale that had licensed our logo years ago, but there aren’t any new ones being made.  This is purely a business decision based on a review of a return on investment, especially when compared with other types of cobranding ventures.

Regarding the question of donations and events, we do permit fundraisers that are shooting- and gun-related, such as gun raffles, shooting competitions, etc., and we’re incredibly appreciative of those who are willing to give their time to host or participate in an event. Likewise, we gratefully accept donations from companies and individuals connected with the gun industry.

As indicated above, we know that hunting and shooting sporting events can be very therapeutic for many of the Wounded Warriors we serve, and we’re happy to work with the community to make these types of events available to our Alumni. Hunting and shooting sport enthusiasts are an incredibly supportive and generous community, and we’ve been honored by how often folks have opened their land and homes, and volunteered their time to make these types of events possible for our Alumni.  We certainly regret the appearance of a lack of appreciation for the support the community has given us based on a confusingly communicated business decision.

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